How a Single Webinar Outperformed 6 Months of Paid Ads!

How would you like to get 90% of people to show up to your challenges or webinars? It may sound crazy, but in this video, I'll walk you through six steps to make it happen using a strategy called a "dramatic demonstration."

Dan Kennedy's Basement Tour Webinar replay (join the free facebook group to check it out) -   / 3559398167723991  

00:00 Craft a dramatic demonstration to boost webinar attendance
01:10 Visiting Dan Kennedy's basement was a life-changing experience.
02:10 Key steps to execute a dramatic demonstration
03:12 Creating a compelling hook and landing page to drive event registrations.
04:18 Utilizing Bruno the bull mascot for video attention and leveraging different ad promotion strategies.
05:20 A webinar at Dan Kennedy's house outperformed traditional ads
06:22 Dan Kennedy's training session focused on strategies for membership sites
07:22 A single dramatic demonstration outperformed months of paid ads.

Outline:

Introduction
The concept of dramatic demonstrations
Example of Tim Shields' unique webinars

Step 1: Craft a Hook
• Importance of a strong hook
• Example: Dan Kennedy’s basement

Step 2: Create a Landing Page
• Designing a curiosity-driven registration page

Step 3: Mini Dramatic Demonstrations
• Using ads and social media to build excitement
• Examples: Fax machine ads, Bruno the Bull

Step 4: Promote Your Event
• Leveraging your email list and social media
• Partnering with affiliates

Step 5: Perform the Dramatic Demonstration
• Live streaming from Dan Kennedy’s basement
• Engaging your audience in real-time

Step 6: Follow-Up Demonstrations
• Offering exclusive content to members
• Driving conversions during the live stream

Resources Mentioned:

Dan Kennedy’s Books - https://www.amazon.com/stores/author/...

ClickFunnels- https://www.clickfunnels.com/

Tim Shields Photography - https://timshields.com/

Key Takeaways:

Creating a compelling hook and story is essential.

Use curiosity to drive registrations and attendance.

Leverage multiple promotional channels for maximum reach.

Engage your audience with live, unique content.

Follow up with exclusive offers to convert viewers into members.

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WHO IS RUSSELL BRUNSON?
Over the past 20 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2023, Russell’s training, teaching, and software has helped over 2,825+ people to make it into the prestigious “Two Comma Club” - meaning they’ve grossed over 7 figures inside of a single sales funnel!


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