Block-3, Unit-2 Media Audience, Public, Public Opinion and Public Sphere- Part-1- Mass communication

This unit explores the relationship between media and its audience, the formation of public opinion, and the role of the public sphere in mass communication. It covers how media influences public discourse, the characteristics of different types of audiences, and the interaction between media messages and public perception. The concepts of the public and the public sphere, as theorized by scholars like Jürgen Habermas, are central to understanding the dynamic between media, individuals, and collective social interactions. Furthermore, the unit delves into the ways in which public opinion is shaped by media platforms and the feedback mechanisms between media producers and their audiences.

Keywords:

Media
Audience
Public
Public Opinion
Public Sphere
Mass Communication
Habermas
Media Influence
Public Discourse
Media Messages
Public Perception
Audience Characteristics
Collective Interaction
Feedback Mechanisms
Media Platforms
Opinion Formation
Communication Theories
Media Effects
Public Engagement
Audience Reception
Mass Media
Public Sentiment
Communication Channels
Media Consumption
Social Interaction
Public Dialogue
Media Narratives
Audience Analysis
Media Feedback
Media Representation
Audience Participation
Communication Flow
Social Media
Digital Media
Traditional Media
Public Communication
Media Reception Theory
Audience Behavior
Media Environment
News Media
Audience Fragmentation
Media Responsiveness
Communication Dynamics
Media Content
Public Opinion Leaders
Media Systems
Media Accountability
Civic Engagement
Public Debate
Audience Influence
The Canterbury school of english
BA English
Mass communication
SGOU
Sreenarayanaguru Open University