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Search Influence University Explains: How to Claim A Google My Business Listing
If you manage a business, it’s important that you claim your Google My Business listing. This will help your business show up in the Google local results when someone searches for it either by name or when they search for any business in your area that does what you do. That’s because Google My Business allows you to manage your information on Google Maps, and it helps Google build its Knowledge Graph for your brand in search results.
Here’s how to claim your Google My Business listing:
Step one:
If you don’t already have one, you will need to create a Google account for your business. You can do this by going to business.google.com and clicking “Sign In”, then click “Create Account.” Fill in all the fields and type the code shown to prove that you're a human. You may be asked to phone verify your account. If you are, input your phone number and choose if you want Google to either you send a text or call you with a pin number.
Once you have the pin, you will need to enter it on the form to verify your account.
Step two:
Log on to business.google.com. You’ll be taken to the Google My Business dashboard where you will claim your listing. There are two types of Google My Business pages: Local listings and Brand pages. If you have one or more physical locations or service a specific area, you should claim your local listing. That’s because having a local listing allows your business to appear on Google Maps, an important feature when customers are trying to locate you. If you have multiple locations, we recommend creating a local listing for each. Brand pages are similar to a social media profile. If you do have multiple locations or provide a service with no physical location, you can use a Brand page to share posts on behalf of your business as a whole. Having a Brand page also provides a trustworthy backlink to your website.
Step three:
Choose the listing type that best fits your business. If you select Brand, fill out your business name and website, and select the best category for your business. Then you’re done! Once created, you can fill out the remaining information, add images, and share posts.
If you select Local, choose either Storefront or Service Area. If you’re unsure which to choose, you can select Storefront and change it in the future, if needed. Search for your business on the following page. If you find a match, select it, and click “I am authorized to manage this business and I agree to the Terms of Service” and click “Continue.” Next you’ll need to either phone or postcard verify your business. Depending on the option you choose, you’ll receive a pin number to enter through your page’s dashboard. Once verified, you can edit the information, add images, and begin sharing posts. If you don’t find a match, select the “Add Your Business” option and input your business information. You’ll then be asked to postcard verify your business. Once sent, you should receive a pin number through the mail within 1-2 weeks.
Having a Google My Business page provides Google with a trustworthy and valuable link to your website. With an optimized listing, you’re taking the first step to improving your visibility in search engine results!
If you have questions about this process or would like help claiming your listing, call the professionals at Search Influence.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
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