The Story Behind Airline Alliance Liveries

There are three airline alliances dominating commercial air travel: Star Alliance, oneworld, and SkyTeam. One interesting aspect of these groups is that all of their member airlines have aircraft that sport special alliance-wide liveries. These standard liveries promote the aircraft's respective alliance wherever it travels - making it a "flying billboard" of sorts. So when exactly did this "become a thing"? And what exactly are the requirements of each member airline? In this video, we explore this topic and try to answer these questions.

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