Скачать или смотреть Why AI Is the Next Big Breakthrough in Tire Technology | Pirelli CTO Explains

What if the biggest breakthrough in tire technology isn’t rubber or manufacturing — but artificial intelligence?

In this clip from Cars and Culture, host Jason Stein speaks with Piero Misani, Global Chief Technical Officer of Pirelli, about where the next major inflection point in automotive innovation is coming from.

Piero explains why traditional tire development — based on physical and chemical models — struggles to accurately describe tire compounds, which are highly nonlinear, temperature-dependent, and deform up to 200% at the contact patch. Instead of relying solely on physics-based simulation, Pirelli is now using AI trained on massive amounts of real laboratory data to design next-generation compounds.

Drawing a comparison to how AI is used in pharmaceutical research, Piero outlines how artificial intelligence enables faster, smarter, and more sustainable material development — while balancing performance, safety, environmental responsibility, and economic sustainability.

This is a rare look inside how AI is quietly reshaping one of the most complex components in the car.

🧠 In this clip, you’ll learn:
Why traditional tire simulation has real limitations
How AI is being used to design tire compounds
What makes tire materials so difficult to model
How sustainability, safety, and performance must coexist
Why AI is becoming the biggest differentiator in tire development