Explaining the Value Proposition Canvas (2024)

The Value Proposition Canvas, alongside the Business Model Canvas, is arguably the most important business tool invented in the last 25 years.


It was created by Alex Osterwalder and Yves Pigneur. It's an essential tool for any entrepreneur or corporate innovator. So many people waste time and money building products and services that don't work or nobody wants to buy.


The Value Proposition Canvas is a too that helps you track and test your understanding of what your customer is trying to and therefore create solutions that more effectively meet there needs.


This video was inspired by Julie Nolke and isn't intended to go into all the details of the Value Proposition Canvas. It's just supposed to be a fun introduction.


I definitely recommend checking out the book Value Proposition Design if you haven't already.


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