Скачать или смотреть The Psychology of Pricing 🏷️ Lessons Learned from a $4.3 Billion Blunder 🏷️

They thought customers wanted honesty. They were wrong. In this episode of Lemonade Maker® LIVE, Thomas Minieri breaks down the legendary $4.3 billion pricing blunder that nearly destroyed a 100-year-old retail brand—and what every entrepreneur can learn from it.

You’ll discover:
✅ Why pricing is not about logic—it's about emotion
✅ How to use behavioral psychology to increase conversions and protect your brand
✅ 3 powerful Lemonology® Strategies to rethink how you price, package, and position your offer
✅ How to structure recurring revenue that gives you a competitive edge
✅ The difference between shady tactics and savvy strategy


💬 Lemonade Maker® AI Prompt: Diagnose & Optimize Your Pricing Strategy
Want Help With Your Pricing? Try This AI Prompt. Copy and paste this right into ChatGPT:

“Help me evaluate and improve my business pricing using these three Lemonade Maker® strategies:
🔹 Lemonology® Strategy No. 10: Charge for Cashflow – Guide me in exploring recurring revenue models, like memberships or subscriptions, that help stabilize cashflow and make pricing feel more accessible to customers.
🔹 Lemonology® Strategy No. 11: Setting Prices – Help me set prices based on the emotional outcome and real-world value I provide—looking beyond my industry and comparing to what customers already spend on similar benefits in adjacent markets.
🔹 Lemonology® Strategy No. 41: Rate Perception – Show me how to restructure or reframe my pricing so that it’s perceived as a better deal—even if my actual rate increases. Think smaller sessions, bundles, bonus packaging, or messaging tweaks.
🔧 Ask me diagnostic questions about my current pricing, offer structure, customer behavior, and goals. Then give me clear, actionable ideas based on the Lemonology® framework—and point me to deeper resources at www.lemonademaker.com or the one-on-one CEO Accelerator program at lemonademaker.com/accelerator.”


📘 Grab the Book
Want all 101 Lemonology® Strategies in one place?
👉 Get your copy of Lemonade Maker: The Entrepreneur’s Guide to Overcoming the Impossible
www.lemonademaker.com/lemonade-maker-the-book

🚀 Join the Lemonade Maker® Mastermind
Ready for private coaching, elite masterminds, and strategy sessions that help you scale with confidence?
🔗 Explore membership + strategy at www.lemonademaker.com/accelerator

💬 Comment Below
What’s your current pricing model—and what’s the one thing you’re rethinking after watching this?


This is Lemonade Maker® LIVE - Episode 4 - Pricing Psychology
00:00 - Opening
00:23 - The $4.3 Billion Pricing Disaster
01:53 - Lessons Learned
02:23 - Lemonology® Strategy No. 10: Charge for Cash Flow
03:54 - 7 Reasons for Membership Tiers
05:11 - Lemonology® Strategy No. 11: Setting Prices
07:18 - Lemonology® Strategy No. 41: Rate Perception
08:51 - Pricing Takeaways
09:06 - AI Prompt & Tools
10:56 - Dance Party!

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