Скачать или смотреть 144 TIP: Billionaire Howard Schultz’ Book, Onward – A Story About Starbucks

In this episode, Preston and Stig read Billionaire Howard Schultz’ book, Onward. Howard was the founder and former CEO of Starbucks Coffee. In his book, he talks about his resurgence as the CEO in 2008 after being away from the company for a nearly a decade. The book talks about the critical transition from being a growth-oriented company to quality and customer focused.

IN THIS EPISODE, YOU’LL LEARN:
The story behind Starbucks and how it got to where it is today
How Starbucks’ growth strategy failed and how it was fixed
Why successful leaders are obsessive about their businesses
If McDonald’s truly makes better coffee than Starbucks

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