Скачать или смотреть Being HONEST is costing you Sales

In college, I got recruited to do D2D sales. The first couple of weeks, I really struggled with getting sales. Part of the issue I was having was not maintaining the frame. This doesn't mean being dishonest. In fact, it's imperative that you remain honest when selling. But I wasn't using the right verbal and non-verbal cues I needed in order to get someone to buy. Using the right words to describe your product or service makes all the difference through the marketing and sales process. An example of this is using the right maximizers and minimizers. With price, this looks like saying "it's just 20 bucks" vs. saying "That will be 20 Dollars". Which feels smaller? For features, this could be "We have support calls every day of the week" vs. "There are only 5 support calls a week". Which one feels like you're getting more? In marketing and sales, words matter. Be Honest. Be Impactful. Close that deal.