Скачать или смотреть 008 The Three Rules of Epidemics | Law of the Few, Stickiness, Context

Welcome back to the Tipping Point Course, based on Malcolm Gladwell’s bestselling book The Tipping Point.

In this session, Coach Moxie goes deeper into the three rules of epidemics that drive every tipping point:

1️⃣ The Law of the Few — not everyone spreads equally. A small handful of highly connected people can shift the fate of an entire epidemic.
2️⃣ The Stickiness Factor — it’s not just what spreads, but how memorable, persistent, and contagious it is. From habits to memes to diseases, stickiness is what makes ideas “catch.”
3️⃣ The Power of Context — tiny shifts in environment can completely change outcomes. One demolished building, one moved family, one small change in a neighborhood… and suddenly an epidemic tips.

💡 The big lesson? Epidemics tip not because of big, obvious events — but because of small, precise pushes in people, stickiness, or context.

👉 Stay tuned.