S9E11: How to Build a Brand for Your Future Business or Career | George Brown College

Maybe a brand is useful for helping you present yourself and your skills on LinkedIn, or maybe you're planning to start a small business of your own. Whatever the reason, if maintaining a consistent brand is important to you, well, we looked into that. We spoke to Neal Lilliot who is the Manager of StartGBC, where he works with students starting small businesses and he had a lot to tell us about what a brand means and how you could use it if you need to represent yourself or your businesses online. Tune in to find out what he had to say!

Key Moments:
00:17 Why Build a Brand?
01:02 Expert Insights: Neil Lilliot on Branding
02:27 Technical Guidelines for Brand Consistency
03:46 The Role of Consistency in Branding
05:59 Resources for Further Learning

https://www.georgebrown.ca/startgbc