Скачать или смотреть Airtel is ditching long TV ads for Instagram Reels to catch the eye of scroll-happy audience

Airtel’s latest Instagram reel featuring Bollywood actors Neena Gupta and Ashish Vidyarthi is a fine example of how brand communication is evolving. It is becoming short, witty, relatable, and perfectly tailored for today’s scroll-happy audience. While it’s a tricky balance to strike, when done right, it can turn your brand into a social media talking point.
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