Скачать или смотреть AptDeco: Scaling a Circular Furniture Marketplace | MBA Case Study in 8 Min | Sustainable Brands

This video simplifies the AptDeco brand and marketplace scaling case from Harvard Business School in a quick 8-minute revision format. AptDeco, founded in 2014, scaled through measured growth, early profitability focus, and a strong in-house logistics advantage.

The case covers: a failed D.C. expansion due to high operational costs, a smart refocus on the Tri-State area, and data-driven marketing strategies to reduce CAC and improve growth efficiency—while staying true to its circular economy mission and younger user base.

This is part of my MBA learning journey shared on IIM Wali Didi (@IIMwalididi), where I break down case strategy, brand focus, and AI-powered revision methods using tools like Google NotebookLM, ChatGPT, and Gemini.

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