Скачать или смотреть How to Design Billboard | Billboard Design Secrets

How to Design Billboard, Billboard Design Secrets.
A billboard is a large outdoor advertising structure typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. Designing a billboard in Adobe Illustrator requires a combination of strategic layout, large-scale formatting, and high-resolution vector graphics.

Advertising style:
Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

General Workflow: Billboard and Banner Design in Illustrator
Step 1: Set Up Your Document:
• Billboard Size (typical): 14 ft x 48 ft
• In Illustrator: Use inches or feet (scale down to 1 inch = 1 foot if needed)
• Example: 14 in x 48 in at 300 DPI for high-res print
• Banner Size (example): 3 ft x 6 ft or 2 ft x 8 ft
• Set units to inches
• Example: 36 in x 72 in

• Go to File → New
• Name: Billboard or Banner
• Width/Height: Set based on your scale
• Color Mode: CMYK
• Raster Effects: High (300 ppi)

Step 2: Add Guides and Bleed:
• Add 0.125–0.5 in bleed (or more if requested by the printer)
• Add safe zones (text/images should be 1–2 inches inside the edge)

Step 3: Design Elements:

Text:
• Use large, bold fonts (readable from far away)
• Stick to 3–7 words max for billboards
• Use vector text for scalability
• Convert to outlines before exporting (Type → Create Outlines)

Images:
• Use high-resolution images
• Use File → Place to import images
• If scaled design, ensure image resolution meets final output resolution when scaled up

Colors:
• Use CMYK color mode
• Avoid neon RGB colors unless printing allows it
• Solid colors work better than gradients for readability

Branding:
Include logo, contact, or call-to-action (CTA)

Step 4: Save & Export for Print:
Save AI source file: File → Save As → .AI

Export for printer:
File → Save As → PDF (Print)

Include:
• Bleed marks
• Fonts outlined
• Linked images embedded

Billboard Design Tips:
• Design for high visibility (viewed from 500+ feet away)
• Use contrast: light text on dark background or vice versa
• Avoid clutter 1 message, 1 visual focus
• Keep your logo visible but secondary

Banner Design Tips:
• Tailor to close-range readability (5–50 feet)
• Consider hanging method (grommets, stand, etc.)
• Use white or light background for print clarity (unless a bold look is intended)

Optional: Template Files
• If you’re working with a printer, request:
• Billboard or banner templates
• Include bleed, safety, and trim lines

This Video Also Includes: illustrator, adobe, adobe cc, creative cloud, layers, how to, visual effects, vectors, illustration, design, adobe illustrator, billboard design, adobe photoshop, graphic design, banner design, source file, post design, board banner design, learn graphic design, adobe tutorial, photoshop tutorial, adobe illustrator tutorial and more.

You can check also my Adobe Illustrator Tutorial links below:

Adobe Illustrator | Adobe Illustrator Tutorial (Playlists):
   • Adobe Illustrator | Adobe Illustrator Tuto...  

Billboard Design in Illustrator | How to Design Billboard (Playlists):
   • Billboard Design in Illustrator | Banner D...  

Watch More At:
   / @gdalam602  

Order me on Fiverr:
https://www.fiverr.com/mdnurealam602

Get (A-Z) Alphabetical Logo & Other Logos and Design Elements from Here:
https://www.shutterstock.com/en/g/Nur...

#illustrator #howtodesignbillboard #billboarddesignsecrets #billboarddesign #bannerdesign #tutorial #gdalam