Скачать или смотреть Data Driven Selling = Zero-point Selling

Data driven selling is using information to drive Sales activity.

If Sales is fishing one person dragging a net catches more fish of all sizes than a person fishing with a single pole in a dingy.

This is the conceptual visualization.

By building a Marketing and Sales system we create a Lead Machine to mltiply our effort. The Cusotmer Journey Framework visualizes the Buyers Journey and Sellers Journey from an organizational level.

This is the Stategic Level

If we drill down into the contact to Lead perspecitve we can see the operational Lead Machine mechinize Marketing Channels into high quality Sales that started out as a single contact.

This is Zero-point Selling