Скачать или смотреть Joe Leone, Tractor Supply | Loyalty360 Leaders in Customer Loyalty: Brand Stories

With a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand and pet-specialty retailer Petsense by Tractor Supply, the company continues to evolve—not just in size, but in how it builds meaningful, lasting relationships with its customers.

Driving customer loyalty for the brand is Joe Leone, Vice President of Marketing, who now leads Tractor Supply’s LEAP team, an integrated unit that oversees Loyalty, Engagement, Analytics, and Personalization. Leone and his team are reshaping the company’s customer experience through data, strategic listening, and a deep commitment to mission-driven loyalty.