Скачать или смотреть CITIZEN Super Titanium™: The Beauty of Time | Concept Movie

作品について
シチズンは、チタニウムを外装に用いた時計の発売55周年を記念し、イベントを開催。WOWは、シチズンが独自開発した素材「Super Titanium™」の軽やかさ、強さ、美しさを表現するコンセプトムービーとインスタレーションを手がけた。

コンセプトムービーでは、チタニウムが高度な技術によって加工され、軽やかに美しい色を纏っていく過程を描写。また、同社の信念「BETTER STARTS NOW」のもと、飽くなき向上心で歴史を切り拓き、挑戦をし続ける姿勢を感じられるように演出した。チタニウムプレートのシーンでは、会場に展示されたインスタレーション作品と映像がシームレスに融合される鑑賞体験を創出した。

About the Work
Citizen held an event to commemorate the 55th anniversary of the launch of Citizen watches with titanium exteriors, and WOW was involved in the creation of a concept movie and art installation to express the lightness, strength, and beauty of Citizen's proprietary material, Super Titanium™.

The concept movie depicts titanium as it is processed with advanced technology and coated with light and beautiful colors. The movie was also produced to convey the company's attitude to continue taking on new challenges as well as its insatiable spirit for improvement under its conviction, “BETTER STARTS NOW.” Through the titanium plate scene, a viewing experience was created in which the art installation exhibited at the venue and the images seamlessly fused together.

Credits
Creative Director : Hiroshi Ouchi
Director : Kazunori Kojima
CG Designer : Kazunori Kojima, Tsutomu Miyajima
Producer : Masahito Kodama

Music : Masato Hatanaka
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