AdTech Unlocked 2024 | Enhanced Bid Optimization with Cloud and Vertex AI

AdTech Unlocked 2024 | Enhanced Bid Optimization with Cloud and Vertex AI with Courtney Fenstermaker

Explore cutting-edge strategies for maximizing your ad campaigns with "Enhanced Bid Optimization with Cloud and Vertex AI" from AdTech Unlocked. In this session, Courtney Fenstermaker delves into advanced bid optimization techniques, including value-based bidding and aggregate data modeling. Learn how leveraging Google Cloud and Vertex AI can help transform your bidding strategy and improve your campaign performance.

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