Скачать или смотреть Exploring how BBVA is Spearheading a Digital Revolution in Banking

Swiss private bank BBVA leverages AI, blockchain and strategic partnerships to transform financial services while COO and CFO drive innovation.


BBVA Switzerland, a private banking institution with over 50 years of history, has
positioned itself at the forefront of financial innovation by embracing cutting-edge
technologies and reshaping traditional banking models.
The bank's transformation journey illustrates how financial institutions can adapt to
rapidly changing market conditions through strategic leadership and technological
adoption.
Established in Zurich more than five decades ago, BBVA Switzerland focuses
exclusively on private banking services with a footprint primarily in Latin American
countries, Spain and Turkey.
The bank serves a diverse clientele including individuals, family offices, companies,
trusts, investment funds and institutional clients.
Since 2003, BBVA Switzerland has undergone significant evolution, navigating through
numerous challenges in the financial landscape.
Javier Arranz, Chief Operating Officer (COO) of BBVA Switzerland, has witnessed this
transformation first-hand during his 21-year tenure with the institution.
“A significant moment during this journey was the 2008 financial crisis which tested the
resilience of many institutions, including ours,” Javier says. “Our experienced team
emerged stronger and more committed to providing exceptional service to our clients.”


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