A Deep Dive into the American Girl Franchise | History, Controversy, and Capitalism

In this video essay I discuss the history of the American Girl doll company, their historical dolls, movie and book ventures, as well as their controversies and other similar doll alternatives.

TIMESTAMPS:
Intro 0:00
Part 1: A Brief History of the Brand 1:44
Part 2: Trying to Tell History in a Capitalist Hellscape 8:25
Part 3: “Not Like Other Dolls” 14:21
Part 4: Other American Girl Ventures 19:18
- The Online Games 19:34
- The Physical Stores 21:21
- The Puberty Book/Content Note 24:40
Part 5: The Movies 29:17
Part 6: The Controversies 34:19
Part 7: Radical? 44:34
Part 8: The American Girl Alternatives and the Canadian Girls? 47:32
Conclusion 51:48

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MUSIC (づ｡◕‿‿◕｡)づ

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