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What is Web 2.0?
Just what exactly is Web 2.0? Well, Web 2.0 can be defined as the new age of internet usage in today's society. It is a concept or a set of ideas that is similar to brainstorming or networking. It involves a set of technologies designed to make the internet easier to use for marketing your business and getting your product information out to your customers.

What technologies are included in Web 2.0?
The Web 2.0 concept includes, but is not limited to, such web services as Google Ad Sense, Facebook, Wikipedia, and various blogging sites. The differences between these services and what was used previously (i.e. Netscape, personal websites, Britannica online, and evite) is simply the use of huge platforms instead of basic software. Sites such as Google are in fact huge databases of information that can be accessed and utilized in a variety of ways.

How does it work?
Web 2.0 brings businesses closer to the public by making them more accessible. It works in a way similar to a network diagram. In the center circle, you have the information that a business wants to get out to the public. That business can use the internet as a platform to deliver their information. The circles linked to the center circle would represent the Web 2.0 services that businesses could use to get that information to their customers. There are many marketing firms available to help businesses set up these web services.
The most useful parts of Web 2.0 are blogging and social networking. By using blogging and social networking, businesses can deliver information about their products to a wider market. They just simply have to set up a blogging site or create a page on a social network like Facebook, and promote their products. The consumers can simply click the like button on the business's Facebook page and be kept up to date on products and information. This brings businesses to a more personal level for the customer.
Businesses can also get information to more consumers by having the consumers subscribe to RSS feeds. RSS feeds are designed to send notifications to the subscriber whenever content changes on the page that they have linked to. This helps businesses keep their information current.
Another way to use the Web 2.0 concept is through pay per click advertising such as Google Ad Sense, or Amazon's one click program. These applications help businesses enhance their customer service relations. No time to work Web 2.0 on your own? Hire a company that can do it for you -- it's a small investment that can really pay off.

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