Your Online Presence is More Important Than Ever!

I’m Rob Thomas with Club + Resort Business and this is your weekly Thursday Three. What's happening on clubandresortbusiness.com?

No. 1 — Check out this special feature: The Membership Playbook: Cutting-Edge Strategies for Today’s Clubs. Melissa Hansen, Director of Membership and Marketing at The Club at Olde Cypress in Naples, Fla., led off the annual Membership-Marketing webinar series. She notes that prospective members spend 50-70% of the decision-making process BEFORE reaching out to the club. This means your online presence is more important than ever.

Did you miss it? No worries, you can watch it on demand.

Do you have some thoughts you’d like to share? Shoot me an e-mail at [email protected].

No. 2 — Scroll down to the What’s New section ... Our most read article this week is about a Texas Club Celebrating the Grand Reopening of its Renovated Course. Work at The Hills Country Club in Lakeway, Texas included laser leveling of all tees and the introduction of TifTuf Bermuda turf to regrass the areas around the greens, tying into the new TifTuf fairways that were completed in recent years. Additionally, the practice putting green was updated and expanded from 5,000 to 8,500 sq. ft. and refitted with championship Bermuda grass.

Last, but not least ... No. 3

Have you watched our latest episode of the Club + Resort Talks podcast? I sat down with Gilles Gangon, Director of Sales at Casa de Campo in the Dominican Republic. A close personal friend of Pete Dye, Gilles was the longtime Director of Golf Operations at the acclaimed resort before taking on his new role. He has some VERY entertaining stories to share … as well as news on the upcoming renovation of Teeth of the Dog.

Next up … I chat with Joe Smith, General Manager/COO of Countryside Golf & CC

All this and much, much more at clubandresortbusiness.com.

Take care, stay well and have a great day!