Account Based GTM: Turning Strategy into Action

Описание к видео Account Based GTM: Turning Strategy into Action

Transforming a well-crafted strategy into actionable, measurable results is at the heart of any successful GTM program. This webinar is a deep-dive into the essential steps for building an effective account-based go-to-market approach:

00:00 Intro
02:02 Audience selection
09:15 Account segmentation and prioritization
23:00 Sales and marketing alignment
41:35 Budgeting and forecasting
51:34 Stalled opportunity playbook
01:01:01 Outro

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