Скачать или смотреть Authorship Over Automation: How Real Estate Agents Should Actually Use AI

Most real estate agents are being sold the same AI promise:
Create more content. Faster. With less effort.

But automation isn’t the future of this business — authorship is.

In this episode of the Humanity First AI Podcast, practicing Realtor Matt Goldman explains why automating your voice is the fastest way to dilute trust, lose authority, and blend in with everyone else — and how to use AI differently.

This episode introduces an authorship-first framework for using AI in real estate:
a method that puts your lived experience, local expertise, and personal judgment at the center — with AI supporting, refining, and polishing your thinking instead of replacing it.

If your business is built on referrals, relationships, and reputation — this conversation is for you.

You’ll learn:

Why “write this in my voice” doesn’t work

How automation is training agents to sound identical

A 5-step authorship-first process for listing descriptions, emails, and content

How AI can improve your real-world communication and client relationships

Why local authority matters more than ever in an AI-saturated market

This episode is especially relevant for:

Referral-based real estate agents

Agents who value authenticity and community connection

Professionals who want to use AI without sacrificing trust or creativity.