Watch this before you start using social media | Eno Bening | TEDxUniversitasPrasetiyaMulya

Living in this era, social media plays an essential role in people’s lives, especially the younger generation. It is still a helpful platform for them to learn, communicate, and share memories easily. This whole time, we thought we were benefiting from the existence of social media. We didn’t realize that social media companies set up algorithms to keep us hooked and addicted to scrolling through platforms without realizing we were actually wasting our time. These companies constantly try to captivate and hook our attention for as long as they can and sell it to the highest bidders. The unfiltered usage of social media unknowingly causes some effects on younger generations. As social media is always there side by side through our activities, it is most likely to cause other problems or challenges we are facing in our daily lives. Therefore, we would like to help the audience to explore more about how social media’s algorithm works and its effects. Through this topic, we hope that the audience can learn how to utilize social media and be the beneficiary.
Eno Bening is a social media strategist who delivers the first talk : "Watch This Before You Start Using Social Media" in TEDxUniversitasPrasetiyaMulya 2022. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx