AB Agri History Film

As AB Agri turned 30 they wanted to find a way to celebrate and communicate the journey at their annual conference.

A documentary type approach was adopted, the material was split between interviews, supplementary footage and motion graphics.

We knew the established company had a rich history in this country and globally, we wanted to create a visual representation of this which would flow throughout the business and join everything up. We took inspiration from the lines, which originally represented the business divisions, in the brand mark and brought these to life with the idea of creating a continuous line joining everything together.

We commissioned Double8 to create the film piece for us. Filming took place over 5 days and saw 18 key personnel being interviewed in locations from Leeds to Marlborough.

To tie it all together Double8 provided multiple motion graphics, clever editing, additional script writing to give a clear understanding of the whole story.

“10 know our business inside out after a 10 year working relationship, they constantly challenge and surprise us creatively, and really make us feel like one of the team. We feel really confident that the new brand expression will help us better tell our story and 10’s enthusiasm for the project was infectious as always.”

Rachel Larder, Brand Communications Manager