Скачать или смотреть Hindustan Unilever (HUL's)Crazy Business Strategy!

Hindustan Unilever (HUL's)Crazy Business Strategy!


In the 1950s, most Indians couldn't afford expensive foreign soaps. Hindustan Unilever saw this gap and launched Surf in 1959 India's first detergent brand. Later, to reach middle-class families, they introduced Rin and Wheel, which became household names. Their smart advertising like "Lalitaji - Surf ki kharidari samajhdari" made detergent a

symbol of quality and trust.

Today, HUL dominates the Indian detergent market with brands like Surf Excel, Rin, and Wheel, cleaning millions of clothes every day

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