Скачать или смотреть Compassion Pays: Dr. Bruno Cignacco on Human-Oriented Business, Negotiation & Real Estate Wins

In this episode of Real Estate Rock Stars, host Justin Nimergood sits down with Dr. Bruno Cignacco—international business consultant, TEDx speaker, property investor, and best-selling author of The Art of Compassionate Business.

He shares why human-oriented leadership isn’t just ethical—it’s profitable—plus a powerful framework for win-win negotiations that create smoother transactions and lifelong clients.

🎧 Key Highlights:
00:00 – Welcome & who Dr. Bruno is (consultant, professor, investor)
01:56 – Why profits and compassion are not opposites
03:35 – People over profit: EQ as a competitive edge in the AI era
04:36 – Stakeholder interdependence: customers, employees, suppliers, community
05:28 – Humans as the “meta-resource” behind every great company
07:07 – Real estate tip: structure win-win negotiations (substance + relationship)
08:31 – Think long-term: how respectful deals create repeat opportunities
09:48 – Break the deal into variables (price, terms, timing, financing, partners)
10:53 – Avoid manipulation; meet each party’s needs creatively
13:46 – Close with positive emotions to prevent resentment and deal fallout
15:34 – 80th-birthday vision: nature, music, family, wisdom
17:20 – Time-capsule picks: book, child’s art, love letters—relationships first
18:57 – Definition of a Real Estate Rock Star: profit and people, always

💡 About the Guest:
Dr. Bruno Roque Cignacco (PhD) is an international business consultant, TEDx speaker, lecturer, property investor, and best-selling author of The Art of Compassionate Business (Routledge). His work champions human-oriented enterprises that build trust, performance, and profit.

📌 Connect with the Host:
Justin Nimergood
Real Estate Advisor
TX DRE: 0815118
CA DRE: 2013285
NIMERGOOD REAL ESTATE | EPIQUE
📞 (949) 378-5551
📅 Calendly.com/Nimergood
📧 [email protected]
🌐 www.NimergoodRealEstate.com

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