The History of Toy Biz

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Toy Biz were, for a time, one of the hottest labels in action figures. Scoring the coveted Marvel license in the 90s allowed them unlimited freedom to create plastic versions of the X-Men, Spider-Man, The Incredible Hulk, The Fantastic Four, Iron Man and a slew of others, all tied in with a stream of animated shows that would bring the comic world to more prominence.

This continued with the first incarnation of Marvel Legends, a 6" scale version of everything that had come before, to cater to the same kids, now grown up with incomes and a continued hankering for all things Marvel.

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