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Скачать или смотреть Build What Stakeholders NEED + Information Product Canvas w/ Shane Gibson

  • Joe Reis
  • 2025-08-06
  • 141
Build What Stakeholders NEED + Information Product Canvas w/ Shane Gibson
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Описание к видео Build What Stakeholders NEED + Information Product Canvas w/ Shane Gibson

How many times has your data team spent months building exactly what a stakeholder requested, only to hear, "That's not what I wanted"? This communication breakdown is one of the most common and frustrating problems in the data world.

In this episode, I talk with Shane Gibson, author of "The Information Product Canvas," about a powerful framework designed to solve this exact problem. Shane explains how to shift the conversation from ambiguous data requests to a shared language focused on the actions and outcomes the business truly needs.

Drawing inspiration from the very popular Business Model Canvas, the Information Product Canvas provides a simple, iterative, and collaborative way for data teams and stakeholders to align on value from day one. I also don't quite catch a Kiwi joke, but that's another matter.

We also dive deep into the challenging, hilarious, and often painful world of writing and self-publishing a technical book, from finding your voice and distilling complexity to the bizarre experience of having your data book miscategorized in "Online Dating" on Amazon.

Find Shane's book:

The Information Product Canvas: A new way for data teams and stakeholders to collaborate: https://www.amazon.com/Agile-Guide-In...

KEY MOMENTS:
00:41 - Introducing Shane's book, "The Information Product Canvas"
01:14 - Writing a book...yeah...
05:04 - The Core Problem: Why data teams and stakeholders miscommunicate
06:46 - The Solution: The Information Product Canvas explained
09:18 - Applying product thinking to the data value stream
15:47 - Why big, multi-day data modeling workshops are often waste
17:49 - Information Product vs. Data Product: What's the difference?
24:47 - The merging of data, AI, and library sciences
31:51 - Why some technical books fail to teach newcomers
41:56 - The Kimball vs. Inmon "wars" and why dimensional modeling won
50:23 - The hard truth about marketing and selling a book
51:05 - How Shane's data book ended up in the "Online Dating" category
01:02:08 - Pro Tip: Use a course to get feedback for your next book

#DataStrategy #ProductThinking #DataProduct #StakeholderManagement #DataModeling #AgileData #SelfPublishing #InformationProduct

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