John Follis: Career Evolution from Madison Avenue to Marketing Therapy

John Follis is an award-winning advertising and marketing expert with 35 years of experience in the industry. He is a creative force, having worked on campaigns for major brands, started his own agency, and now works as a marketing therapist for small brands and entrepreneurs.

As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous. Despite his rough career start he eventually co-founded a Mad Ave agency that, in 3-years, became one of the most awarded agencies in the country. Relatedly, John was selected one of Madison Ave's "12 Best" by The NY Ad Club. 

John’s high impact creative has helped sell everything from Coke to God and his high impact campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.

In this episode, you will learn the following:
1. How to stay relevant and adapt to a changing business landscape
2. The importance of staying connected with trends and market research
3. The power of referrals and how to build a successful business model

https://en.everybodywiki.com/John_Follis


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