Скачать или смотреть WETA UK | Sonic Branding — Stephen Arnold Music

For its new on-air image campaign, WETA UK sought a musical theme that evokes the hallmarks of British television — quality, sophistication, and authenticity — while representing the station’s high production value and expansive program genres.

SAM began by developing an orchestral theme representative of WETA UK. Much like a film score, mood could then be articulated using dynamics. By allowing particular instruments such as harpsichord and piccolo trumpet to carry the conversation as needed, the theme could move freely between genres and eras, while also giving it a British-esque feel.

The resulting theme is uplifting and dynamic and feels right at home under a lively montage of clips from WETA UK programming, while supporting their messaging of “British Television at Its Best.” It was also ranked as one of the world's fastest growing sonic brands by SoundOut.

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