In this insightful conversation, Anthony Maritato, PT, sits down with Joseph Lowe, founder of Pure PT Supply, to discuss innovative strategies for growing a physical therapy practice. From leveraging Facebook ads to optimizing organic content strategies, Joseph shares his expertise in e-commerce and marketing tailored for physical therapy clinic owners.
Topics covered include:
Running cost-effective Facebook and Instagram ads for local clinics.
The power of combining organic and paid content to build relationships with patients.
Why relationships with physicians and suppliers are key to long-term success.
Joseph’s journey into selling physical therapy products and his unique approach to helping PT clinics save money.
Whether you’re a physical therapist, a practice owner, or interested in the business side of healthcare, this video offers actionable tips to grow your practice and connect with patients more effectively.
Connect with Joseph Lowe
LinkedIn: Joseph Lowe’s Profile - / joseph-lowe123
Main Topics Covered with Timestamps
Introduction and Background (0:00)
Connection via LinkedIn
Joseph Lowe’s e-commerce and Facebook ad experience
Joseph’s Journey to Pure PT Supply (0:28)
Early e-commerce ventures
Transition to the physical therapy product space
Facebook Ads and Local Marketing Tips (1:53)
Evolution of Facebook ad strategies
Benefits of local marketing for physical therapy clinics
Practical tips for Facebook ad success
Combining Organic and Paid Content Strategies (9:01)
Importance of blending organic and paid ads
Building relationships through organic content
Challenges of Being a PT Business Owner (14:10)
Balancing patient care with business management
Content creation as a creative outlet for PTs
Opportunities in Physical Therapy Business Growth (18:00)
Social presence optimization
Importance of organic content and marketing offers
Platforms for Growing a PT Practice (21:43)
Comparison of Facebook, Instagram, YouTube, and TikTok
Best platforms for patient acquisition and personal branding
Relationships in Physical Therapy Business (32:37)
Building strong connections with physicians and patients
Importance of personal relationships in practice growth
Pure PT Supply’s Business Philosophy (35:03)
Providing cost-effective products for PT clinics
Relationship-building with customers
The Role of Relationships and Recurring Supply Models (40:02)
Benefits of recurring orders and building loyalty
Transition from large suppliers to personal connections
How to Connect with Joseph Lowe (43:22)
LinkedIn as the primary platform for engagement
Keywords:
physical therapy, physical therapy practice owner, selling physical therapy products, Facebook ads for physical therapy, local marketing, PT clinic growth, organic content strategy, Pure PT Supply, physical therapy products, physical therapy business growth, physical therapy marketing, patient acquisition, small business tips for PTs.
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🔗 Connect with Anthony Maritato
Website: www.choosept1st.com
LinkedIn: / anthony-maritato
Pinterest: / choosept1st
Facebook: / anthony.maritato.73
About Me:
Hi! My name is Tony Maritato, PT, and I am a physical therapist and practice owner. I created this channel, @LearnMedicareBilling, to help physical therapists, occupational therapists, and speech-language pathologists navigate the complexities of Medicare billing and reimbursement. My goal is to demystify the process and provide practical insights to help you succeed in your practice.
Over the years, I've expanded the channel to cover a wide range of topics related to private practice management and growth. From starting your own practice to optimizing your billing processes, you'll find valuable content designed to support your professional journey.
Please subscribe and join our community of dedicated therapists!
If you would like to mail me:
Total Therapy Solutions
5900 Long Meadow Dr
Middletown, OH 45005
#physicaltherapymedicare #occupationaltherapymedicare #speechtherapymedicare #privatepracticegrowth #medicarebilling
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