Скачать или смотреть The Shocking Truth of Prospect Theory | Behavioral Finance

Discover the fascinating world of Prospect Theory, developed by Nobel laureates Daniel Kahneman and Amos Tversky. In this video, we'll explore how this groundbreaking theory reveals the hidden biases in our financial decision-making. Learn about:

Introduction to Prospect Theory: Understand the basics of how we choose between risky alternatives.
Loss Aversion and Gain Asymmetry: Find out why the pain of losing is twice as powerful as the pleasure of gaining.
The Endowment Effect: See why we value things more just because we own them.
Impact on Financial Decisions: Discover how these biases affect our investments and financial choices.

Join us as we delve into these key concepts and reflect on their implications for smarter financial decisions. Don't miss out on this essential guide to behavioral finance!

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Prospect Theory

"Prospect Theory, developed by Daniel Kahneman and Amos Tversky, describes how people choose between probabilistic alternatives that involve risk. The theory highlights that people value gains and losses differently, leading to inconsistent decision-making."

Loss Aversion:
"People tend to prefer avoiding losses rather than acquiring equivalent gains because the pain of losing is psychologically about twice as powerful as the pleasure of gaining. For example, losing $100 feels more painful than the pleasure of gaining $100."

Endowment Effect:
"The endowment effect is the tendency for people to ascribe more value to things merely because they own them. For example, a person might demand a higher price to sell a stock they own than they would be willing to pay to buy it if they didn't already own it."



00:00:00-Introduction to Prospect Theory

00:00:46-Loss Aversion and Gain Asymmetry

00:01:16-The Endowment Effect

00:01:39-Impact on Financial Decisions

00:02:15-Conclusion and Reflection