Why your business needs the Better Business Bureau

Let’s face it . . . there’s a lot of shady shit out there.

Enter the Better Business Bureau.

For over 100 years, they have empowered consumers to find companies they trust. Their stamp approval is only given to businesses that show the highest commitment to integrity, ethical business practices, and customer service.

But at a time when finding a trustworthy business is only a Google search away, is the BBB still relevant?

I invited President and CEO Mary O’Sullivan-Anderson, Chair of the Board of Directors Riley Paterson, and Vice-Chair Nate Edwards on the show to talk about the non-negotiable traits of a trustworthy business, how to get accredited with the BBB, and what’s actually in it for you.

Click the stamps below to enjoy our discussions on:

00:00 Introduction
07:06 How can the BBB compete with Google and Facebook?
08:18 What business owners are missing out on
14:40 How to avoid the most common consumer complaints
17:57 Decisions that keep you up at night

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Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.