How GymShark & Lounge Empower Creativity - Jo Bird

Jo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy.

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00:00 Introduction to Jo Bird
02:00 Creativity in Jo's Family
04:20 Growing Up in Her Sister's Shadow
06:30 Limited Exposure to Creative Careers
09:30 Dropping Out of University
12:46 Moving to London for Work
17:00 Opportunity at Rankin's Studio
27:20 From Launch Party to Chicken Shop
32:00 Building a Creative Portfolio
34:30 Working with Jonathan Knowles
46:38 Joining GymShark as a Creative
58:30 Attracting Diverse Creative Talent
01:08:52 Headhunted by Lounge Underwear
01:17:24 Community-Building as Strategy
01:23:20 Work Culture at Lounge
01:29:20 Transitioning to Freelance Work