How to build a marketing measurement plan while considering user privacy

Discover how digital marketers can think about building a successful marketing measurement plan for the future. Join Karen Stocks, managing director of global measurement solutions at Google, as she shares marketing strategies to help you build a solid measurement foundation with user privacy in mind.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.

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00:00 Intro
00:31 Keep growing first-party data
01:13 Upgrade to latest analytics technology
02:03 Enrich data with business values
02:40 Enhance measurement with offline insights
03:10 Protect privacy while driving performance
03:30 Recap

SOURCE:
Google/Kantar, AU, BR, CA, DE, IN, JP, U.K., U.S., N=155 Retail and N=311 e-commerce app marketers/strategists who are decision-makers tasked with experience and performance of app properties, March 2022–June 2022.

Google Internal Data, March 2021.