CGI VFX Spot : "Create Magic" by - Luminous

Check out this fresh VFX spot for the Nippon"s "Create Magic" campaign based around the concept of changing not only the physical environment, but also the mood of the people in that environment.

The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution. In the commercial, the family are led through a transformation of their house as the Blobbies turn possibilities into realities by creating magic from the mundane.

Agency: NAGA DDB Malaysia
ECD: Alvin Teoh
Creative: Loo Chun Guan & Darren Lee
Copywriter: Adeline Chew
Agency Producer: Sharon De Silva / Chris Lau
Brand Management: Choong Kok Leong, Alex Yoong
Prod Hse: Luminous KL
Director: Brad Hogarth
Exec Producer: Karen De Silva
DOP: Haruld Goh
Prod Design: Nick Wong
Prod Team: Dest Kee, Yen Hong, Estee Chang, Kent Hew,
Post Prod: MFX KL
Producer: Karen Chua
Animation: Lau Kim San
CG: Wayne Ho Chun How
Editor: Ng SS
Compositor: Wen Chek Yeo
Colour: The Posthouse Jkt
Colourist: Adrian Ooi
Music: Fuse music + sound design, Malaysia

behind the scenes: SB frames, design & previz.. Nippon Paint "Create Magic" on the @Behance Network: on.be.net/MlXiAH