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From SEO to GEO: Human-First Marketing That Wins in Generative Search 🤖🧠📈

Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Chris Rodgers (Founder & CEO, CSP Agency) to unpack the shift from classic SEO to GEO—Generative (Answer) Engine Optimization. Instead of chasing keywords, Chris shows why revenue now flows from human-first strategy: deeply understanding your audience, mapping problem→solution fit, and building bottom-of-funnel pages that LLMs (and people!) trust.

What You’ll Learn:
What GEO (Generative/Answer Engine Optimization) is and how it differs from traditional SEO
How to pivot from keyword-first to human-first strategies grounded in ICPs and personas
A practical content matrix: industries × applications × products × use cases → conversion pages
Bottom-of-funnel focus: crafting pages that directly answer high-intent, LLM-style prompts
Tooling realities: Semrush, Lumar, Screaming Frog + OpenAI/Gemini workflows, and early GEO tools
Where llm.txt fits today (and where your time is better spent right now)

Featured Guest:
Chris Rodgers — Founder & CEO, CSP Agency. With 25+ years of experience, Chris leads human-first SEO/GEO programs that connect strategy to measurable growth.
Guest link:   / seo-dub  
Agency site (from episode): https://csp.agency/

Episode Highlights:
-Back to fundamentals: know the human, then build the content and site structure to serve them
Beyond keywords: use keywords as signals, not the foundation
Build for intent: create explicit, bottom-funnel pages that match individualized prompts
Earned vs. owned: start with owned conversion assets before scaling your earned footprint
Tools with judgment: leverage Semrush, Lumar, Screaming Frog + API/embeddings, but avoid overpaying for early GEO tools that offer only directional data

Connect and Explore More:
Host – Emanuel Rose
Website: https://emanuelrose.com/
Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authe...
LinkedIn:   / b2b-leadgeneration  
Instagram:   / emanuelroseauthor  
Facebook:   / emanuelroseauthor  
YouTube:    / @marketingintheageofai-ec6fx  

Guest – Chris Rodgers (CSP Agency)
LinkedIn:   / seo-dub  
Website (from episode): https://csp.agency/

Further Reading or Resources:
Companion Blog Post: https://emanuelrose.com/embracing-hum...
Host Website: https://emanuelrose.com/
Host’s AI Book: https://emanuelrose.com/product/authe...


If you’re transitioning from SEO to GEO, subscribe, like, and comment with the bottom-of-funnel page you’ll build first—or the persona/use case you want help mapping. Share this with a teammate who owns demand gen. 🌟


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