The biggest announcement in ConvertKit history

If you haven’t heard the exciting news, we are rebranding ConvertKit! True to our values, we are working in public and documenting our process in a video series title ‘Rebranding in public.’

In this episode of the series where we dive into why we’re rebranding now, what the next few months will look like, and have other creators who have gone through a rebrand themselves share parts of their journey.

Follow along on our rebrand journey:
https://convertk.it/kit-ep1-yt

00:00 Intro
00:59 Rebranding ConvertKit
03:56 How to know it's time to rebrand
06:15 Conducting brand research
09:53 Rebranding in public
10:41 Biggest fears about rebranding
12:33 What comes next

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