Скачать или смотреть Why it's not respectable to flash your Money in Denmark

In Denmark, wealth is handled very differently from most countries. Even top executives are expected to stay grounded, and showing off money is considered socially unacceptable. The culture values modesty, not material display.

That’s why high-ranking leaders, including those behind breakthroughs like Ozempic and Wegovy, often drive cheaper cars despite earning millions. In Danish society, a flashy Ferrari signals poor judgment, while a simple car signals strength of character.

This mindset shapes the leadership of major companies like Novo Nordisk. The belief is simple: status comes from contribution, not consumption. In a nation built on equality, humility remains the highest currency.

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Video: 60 Minutes/YT