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We got the idea for this blog post from a manufacturing consultant named AJ Sweatt, who had a very good idea on how to develop a sound social media strategy for manufacturing firms.

Here's the basic idea:

As you're developing your plan, think about and define the various different elements of your supply chain. Think about technology providers, distributors, financial partners, service providers, ancillary equipment providers, industry associations, and customers and prospects. When you're creating a social media strategy for a manufacturing firm, you want to take all these stakeholders into account and communicate to them, authentically and profitably.

So in short -- include every element of your supply chain in your social media communicating.

For more on this idea, read the blog post below.