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Xbox is integrating AI in several ways, including new features for players like Gaming Copilot, a sidekick to provide in-game help and recommendations, and the development of AI tools for game creators like the generative AI model Muse to assist with game development and ideation. AI is also being used for moderation, such as blocking spam messages, and to power AI-driven support virtual agents on Xbox Support.

For players
Gaming Copilot: A new AI assistant that provides personalized recommendations, game help, and insights. It is being rolled out to Windows PC via Game Bar and will come to the Xbox mobile app for Android and iOS.
Player support: An AI-powered virtual agent is available on Xbox Support to help users with their issues.
Moderation: AI tools are used to detect and block unwanted messages, spam, and advertising to protect players.

For game development
Muse: A generative AI model developed with Ninja Theory that can generate gameplay ideas and sequences from prompts. This could help developers experiment and create new content more efficiently.
Narrative and character tools: Inworld AI is partnering with Xbox to build AI tools to help enrich the narrative and character creation aspects of games.
Game preservation: There is research into using generative AI to help make classic games playable on modern hardware and screens.
Future and development
The next generation of Xbox consoles is expected to feature dedicated silicon (NPUs) to enable more advanced on-device AI capabilities.
Microsoft emphasizes that AI is a tool to support, not replace, developers, with a focus on empowering creativity and making games better.

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