What is Viral marketing? Explain Viral marketing, Define Viral marketing, Meaning of Viral marketing

#Viralmarketing #audioversity
~~~ Viral marketing ~~~

Title: What is Viral marketing? Explain Viral marketing, Define Viral marketing, Meaning of Viral marketing
Created on: 2019-01-24
Source Link: https://en.wikipedia.org/wiki/Viral_m...

------

Description: Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.

------

To see your favorite topic here, fill out this request form: https://docs.google.com/forms/d/e/1FA...

------

Source: Wikipedia.org articles, adapted under https://creativecommons.org/licenses/... license.
Support: Donations can be made from https://wikimediafoundation.org/wiki/... to support Wikimedia Foundation and knowledge sharing.