Fashion Show in the Subway

Описание к видео Fashion Show in the Subway

Internet and social channels has reduced the gap between the fashion industry and the public. To change the way we regard fashion and to emphasize the power shift we made unannounced previews of the upcoming ”Gallerian Fashion Award Show” in public places of Stockholm. Instead of an traditional preview for the already convinced elite, we wanted to give priority to those who usually never get an invite.

The campaign won Gallerian Fashion Award 2008.
In collaboration with Victor Pyk and Anton Östholm.

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