How To Measure Brand Awareness Using Analytics?

When you have a strong brand, conversions come easier.

But how do you use analytics to measure your brand?

let me start by saying that It is difficult to measure the strength of a brand.

But when you have a strong brand, you know it. And when you do not have it, you know it as well.

This is specific to Google analytics but the general idea applies to all analytics platforms.

Direct traffic provides good insight into the strength of your brand.

Navigate to acquisition - All traffic - channels.

Look at how much your direct traffic account as a percentage of your overall traffic.

The higher that number is, the stronger your brand is. I have seen clients with a strong brand where direct traffic accounts for 70%.

If your direct traffic is less than 30% of your overall traffic, there is a lot of work for you to do.

#marketing #branding