1568 Broadway New Construction of TSX Hotel

1568 Broadway New Construction of TSX Hotel

Corner of 47th Street at Broadway and Seventh Avenue, New York, NY
L&L Holding Company, in partnership with Fortress Investment Group and the Nederlander Organization, is creating a first-of-its-kind full-building promotional platform in the heart of Times Square - TSX Broadway. Construction is underway at 1568 Broadway, making way for a new 550,000-square-foot, 46-story tower which will incorporate numerous exclusive features, including a permanent outdoor stage suspended 30 feet above Times Square; the largest and most technologically advanced signage and lighting package in Times Square; 10 floors of flexible retail/experiential space and a new, 669-key luxury hotel. As part of the redevelopment, the existing 1,700-seat landmarked Palace Theatre will be elevated 30 feet and secured within TSX Broadway’s third floor where it will undergo a complete $50 million renovation. The project builds on the rich advertising and entertainment legacy of Times Square to create one building that can deliver an unprecedented range of customer engagement, entertainment and experience.