Decade-long NFL Draft tour stops in Detroit, giving city shot in spotlight

(23 Apr 2024)
RESTRICTION SUMMARY:

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ASSOCIATED PRESS
Detroit – 16 April 2024
1. The QLine streetcar pulls out of the station and words affixed to the cards pass by and read (English) “Detroit Is On The Clock”
2. SOUNDBITE (English) Mark Hollis, Rock Entertainment Group:
“Yes, it’s a sports event. But it’s really an event where you’re trying to capture the eyes and the imagination of people that either watch it on television, of the 50-plus million, or the 400,000 that are going to come here and be part of it on Thursday, Friday and Saturday.”
3. An elevated look at the city, looking north along Woodward Avenue
4. Pedestrians cross in front of a QLine streetcar
5. SOUNDBITE (English) Mark Hollis, Rock Entertainment Group:
“What they’re going to see is an authentic, real Detroit – the establishments that are down here, the retail.”
6. A construction worker walks past a downtown sign reading (English) “Businesses Are Open”

ASSOCIATED PRESS
Detroit – 12 April 2024
7. An employee at work inside Hot Sam’s Detroit clothing store
8. A sign welcomes customers to Hot Sam’s
9. SOUNDBITE (English) Lauren Stovall, Hot Sam’s Detroit:
“There's going to be people that we might not have an opportunity any other time to have reached and who can actually come and shop and see our store that we can actually serve.”
10. Various of work being done inside the store
11. SOUNDBITE (English) Lauren Stovall, Hot Sam’s Detroit:
“There's a perception of Detroit that comes from people who actually have not been here. What's so great is when people actually come to Detroit, they are blown away, because Detroit is not what they might have thought.”

ASSOCIATED PRESS
Detroit – 16 April 2024
12. Various of a person walking past banners affixed to a light pole that promote the draft and one of the 32 NFL teams
13. Various of beautification work being done in the area of the Spirit of Detroit sculpture that is wearing an NFL Draft jersey

ASSOCIATED PRESS
Detroit – 10 April 2024
14. Various of a “Detroit” sign that recently was installed along Interstate 94

ASSOCIATED PRESS
Detroit – 28 March 2024
15. SOUNDBITE (English) Dan Gilbert, Rocket Mortgage:
“I think it's going to be another milestone in pushing Detroit up in people’s minds, because some of the things that we fought over the years that had been the prior reputation and the decades past of the city -- and although some of that is faded -- the draft here in Detroit is going to make a big step for us.”

ASSOCIATED PRESS
Detroit – 16 April 2024
16. Crews plant flowers in a downtown park
17. A person walks through an archway dedicated to the draft
18. A mural on a downtown building shows Detroit Lions start defensive player Aidan Hutchinson

ASSOCIATED PRESS
Detroit – 28 March 2024
19. SOUNDBITE (English) Dan Gilbert, Rocket Mortgage:
“The city is just -- it's got an energy to it. And I think that's one of the reasons we were able to convince the NFL to do the draft down here. They could feel the energy as we took them on tours here.”

ASSOCIATED PRESS
Detroit – 16 April 2024
20. A person blows away debris near another draft-themed display
21. Crews work to construct the temporary structure that will house the NFL Draft Theatre
22. Ford Field, home of the Lions, as seen from
above

ASSOCIATED PRESS
Detroit – 28 March 2024
23. SOUNDBITE (English) Dan Gilbert, Rocket Mortgage:

ASSOCIATED PRESS
Detroit – 16 April 2024
24. A People Mover elevated train with an NFL Draft advertisement on its side makes its way through downtown
STORYLINE:

Detroit is on the clock.


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