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Instagram overtakes TikTok as world’s most downloaded app

For the first time since 2020, Instagram overtook TikTok in new app downloads in 2023, making it the most downloaded app in the world.

It turns instagram copy cat strategy has actually worked. Reels have been a very popular feature of the app.

But we also have to take into account that tie Tok is going through some changes…

It’s been said the user experience has drastically change with Tik Tok focusing on their tiktokshop, there’s now a lot more promoted or sponsored posts on the platform.

Plus there’s all that drama in the U.S around a Tik Tok ban.

We also have to take into account that instagram has a broader appeal, with tie Tok kinda being viewed as “it’s for the kids”