APEC SME SUMMIT 2015: Innosight's Scott Anthony on how innovation means simplification

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More videos on Rappler: https://www.rappler.com/video Follow Rappler for the latest news in the Philippines and across the globe. The managing partner of consulting firm Innosight tells audience of APEC SME Summit 2015 that that aspiring entrepreneurs should not always equate innovation with creating something entirely original, new, and unprecedented.

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